Something Tech Brisbane

Overview

For innovation conferences, Something Tech shows how schedules, speakers, updates, and networking can sit inside one branded event experience.

The problem it solves

A conference has one shot at feeling organised, and most of that is the running commentary rather than the program itself.

The commentary is the part nobody budgets for: the room that moved, the speaker running late, the session that filled up. None of it can go in a printed program because none of it is known in time. It arrives during the event or it does not arrive at all, which makes it a notification problem rather than a publishing one.

What is in it

• Speakers
• Schedule
• Updates
• Networking
• News

None of that was custom-built. An app like this is assembled from the same configurable features every Able2 app can switch on — events and listings, a news feed, private groups, chat, member directories, forms, resources and courses — arranged for this job and wearing this brand. That is why it could go live without a build pipeline, a developer account or a store review.

What your version would change

The useful question is not what this app does for them. It is what your own version would change for you — and whether that is a nice thing to have or a line on the business’s ledger. Three things.

• Your event feels organised even when it is not going to plan

  Late speakers and moved rooms become announcements that arrive, instead of rumours travelling at walking pace. Most of what people mean by "well run" is this.

• Your programming gets noticed

  Speakers and sessions are somewhere people browse, so the line-up you spent months booking is actually read rather than skimmed on a lanyard card.

• You still have an audience the next morning

  The people who attended remain reachable, which is when you have something to say to them — the recordings, the next date, the thank-you that does some work.